Tracexe is a trade facilitation company built on relationships, reach, and reliability. Founded in 2021 and based in the UAE, we specialize in sourcing high-quality food and beverage products from origin markets and seamlessly delivering them to trusted distributors across the GCC. We don’t move boxes—we move value.We are not manufacturers, producers, or logistics handlers. We are the bridge. We connect the source to the shelf, using our deep network, sharp sourcing expertise, and a solid understanding of local market needs.
Tracexe UAE is a branch of a larger vision that started with our founding partner Christopher Zechner, a global trading veteran with over 30 years of industry experience across Australia, Europe, and the Middle East. Tracexe was brought to the UAE with a mission to elevate sourcing standards and bring international quality closer to local distributors and retailers.Our founder and team bring more than two decades of experience working with 5-star hotels, premium hospitality brands, and large retail formats. That means we don’t just understand supply we understand what it takes to meet the high expectations of chefs, GMs, and procurement leads across the region.
Premium Meat Imports – including beef, poultry,and specialty pork
Beverage Imports – alcoholic and non-alcoholic,craft breweries
Dry Goods & Essentials – pantry staples and chef-preferred products
Specialty Retail Projects
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